Holistic Marketing for Dentists: 7 Steps to Get New Patients for a Dental Office (and Increase New Patient Referrals)
Before creating your holistic marketing plan, you need to consider your plan’s purpose and objectives. This helps you identify metrics to measure your plan’s level of success.
Next, you can conduct patient research surveys to learn about your existing and former patients’ experiences with your dental practice. You’ll then research your nearby competitors and neighbourhood demographics to learn about the threats and opportunities to your clinic. This research helps you clearly articulate your Unique Value Proposition and your ideal patient segments.
This messaging is included in your branding and communication strategy, along with the vision and values of your practice, as well as your brand tone and personality.
Your branding and communication strategy serves as a guide in all of your visual marketing elements, such as your brand identity, website design, as well as offline traditional and online digital marketing strategies.
Finally, you’ll implement and monitor this holistic marketing plan, adjusting your strategy as necessary.
You may have the best quality dental treatments using the latest technology in dentistry, but for some reason you’re not seeing as many patients as you’d like. How do patients decide if they’ll visit your dental practice or your competitor’s practice across the street?
Even if you’re happy with your existing patient base, almost every dental practice in Edmonton, Alberta gets an average of 15%-20% in natural attrition every year. This is mainly due to people moving, changing jobs, or passing away. In order to maintain or grow your practice, you need to market your services to get new patients every year.
This is especially relevant today, as Alberta’s health minister recently announced a reduction in dental fees by 8.5%. This means that dentists in Alberta need to generate an additional 8.5% in revenue in 2018 in order to reach the same level of revenue as 2017.
This guide will help you create a 7-step marketing plan for dentists to attract new patients into your dental practice. We’ll explore marketing ideas and strategies for dental clinics that you can apply into your practice immediately.
More importantly, we’ll also help you learn how to retain your existing patients and nurture those relationships so they become advocates of your practice and refer you to new patients.
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Did you know that up to 50% of new patient bookings are lost at the front desk?
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Sarkis Hakopdjanian is an experienced business advisor with extensive education and training from Canada’s leading academic and corporate institutions in business planning, sales and marketing, as well as practice management.